Samsung is now among the Top 10 most valuable brands for 2012, Apple takes second place
The investment Samsung makes in the marketing of its two latest Android
flagships, the Galaxy S III and Galaxy Note II has paid off not only in
massive sales, but also in boosting the brand’s worth, shooting it among
the top 10 most valuable in the world.According to Interbrand’s 13th annual Best Global Brands report,
Samsung, for the first time in its history, finds its place in the Top
10 of the prestigious ranking. In fact, it’s now considered the 9th most
valuable brand on the planet and is estimated to be worth $32.8
billion.Samsung’s value has increased by 40% since the company became the
world’s largest smartphone and mobile phone manufacturer. Moreover, the
aggressive marketing campaign and the buzz the Koreans have generated
around the Galaxy S III and Galaxy Note II has also helped them boost
their value.
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