Google will pay Apple $1 billion to power search in iOS for 2014
Apple has been pushing hard to scrub all traces of Google from its iOS
cash cow (including dropping Google Maps in a controversial move), but
it seems that Google is willing to pay big lumps of cash to stay on.The price per device is going up too - $2 per iOS device in 2009, then
$3 in 2011 and $3.2 last year. That number will rise further according
to estimates, reaching $4 in 2017 with total payments expected to cross
the $2 billion total mark the year after. Apple gets $0.75 of every
dollar Google earns according to the numbers.The wad of cash was much smaller in 2009 – only $82 million. Why the
change? The Google-Apple deal is per device and iOS devices have
multiplied many times since 2009.
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