Thursday, February 14, 2013

Google will pay Apple $1 billion to power search in iOS for 2014

Apple has been pushing hard to scrub all traces of Google from its iOS cash cow (including dropping Google Maps in a controversial move), but it seems that Google is willing to pay big lumps of cash to stay on.The price per device is going up too - $2 per iOS device in 2009, then $3 in 2011 and $3.2 last year. That number will rise further according to estimates, reaching $4 in 2017 with total payments expected to cross the $2 billion total mark the year after. Apple gets $0.75 of every dollar Google earns according to the numbers.The wad of cash was much smaller in 2009 – only $82 million. Why the change? The Google-Apple deal is per device and iOS devices have multiplied many times since 2009.

 

No comments:

Post a Comment