Microsoft Invests $300 Million In The Nook
Microsoft has now turned its sights on Barnes & Nobles’ successful Nook line,
investing $300 million into the Nook and, as a result,
Microsoft will now own a 17.6% in a new entity made up from the investment.
For now, the name of this new company has yet to officially be unveiled,
but it really shouldn’t come as any real surprise that Microsoft is making this move.
This will allow Microsoft to have a better e-book strategy ready for its new Windows 8 tablets,
which launch later this year. While Microsoft’s current Windows 8 Consumer Preview already has a Kindle app,
it has now been announced that a Nook app will come with Windows 8, more than likely pre-installed.
Microsoft has now turned its sights on Barnes & Nobles’ successful Nook line,
investing $300 million into the Nook and, as a result,
Microsoft will now own a 17.6% in a new entity made up from the investment.
For now, the name of this new company has yet to officially be unveiled,
but it really shouldn’t come as any real surprise that Microsoft is making this move.
This will allow Microsoft to have a better e-book strategy ready for its new Windows 8 tablets,
which launch later this year. While Microsoft’s current Windows 8 Consumer Preview already has a Kindle app,
it has now been announced that a Nook app will come with Windows 8, more than likely pre-installed.
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