Samsung brands its flexible AMOLED screens as “YOUM”

Samsung recently filed for a trademark on “YOUM” and has now updated its website referring to its flexible AMOLED technology as YOUM. Samsung also filed for trademarks on WAMOLED, FAMOLED, PAMOLED, and TAMOLED.
Samsung’s display does not consist of any glass; rather it is comprised of TFT Film, an Organic Layer, an Encap Film, and a Polariser. Samsung describes YOUM as “thinner, lighter, and unbreakable.”